Privacy Policy

1. Introduction

Welcome to Ensilk Creation's Privacy Policy. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.

By using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our website.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Register for an account on our website
• Place an order or make a purchase
• Subscribe to our newsletter or promotional communications
• Contact us for customer support or inquiries
• Participate in surveys, contests, or promotions
• Leave reviews or feedback on products

The personal information we collect may include:

• Contact Information: Name, email address, phone number, shipping address, billing address
• Account Credentials: Username, password (encrypted)
• Payment Information: Credit/debit card details, UPI ID (processed securely through payment gateways)
• Order Information: Purchase history, product preferences, order tracking details
• Communication Data: Messages you send us, customer service interactions

2.2 Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and browsing behavior:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, links clicked, referring website
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track activity and store information
• Location Data: Approximate location based on IP address

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Provide and Improve Our Services

• Process and fulfill your orders
• Manage your account and provide customer support
• Send order confirmations, shipping notifications, and delivery updates
• Process payments and prevent fraudulent transactions
• Improve our website functionality and user experience
• Personalize your shopping experience and show relevant products

3.2 To Communicate With You

• Send you promotional emails, newsletters, and marketing communications (with your consent)
• Respond to your inquiries, comments, and feedback
• Notify you about changes to our services, policies, or terms
• Send administrative information and account updates

3.3 For Legal and Business Purposes

• Comply with legal obligations and regulations
• Protect our rights, privacy, safety, or property
• Detect, prevent, and address fraud, security, or technical issues
• Analyze trends and conduct research to improve our business
• Maintain records for accounting and tax purposes

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

4.1 Service Providers

We share your information with trusted third-party service providers who assist us in operating our business:

• Payment Processors: To process transactions securely (e.g., Razorpay, Stripe, PayPal)
• Shipping Partners: To deliver your orders (e.g., courier companies)
• Email Service Providers: To send transactional and marketing emails
• Cloud Storage Providers: To store data securely
• Analytics Providers: To understand website usage and improve our services

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

4.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Necessary for the website to function properly (e.g., shopping cart, authentication)
• Performance Cookies: Help us understand how visitors use our website
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Track your browsing activity to show relevant advertisements

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure password hashing and encryption
• Regular security audits and vulnerability assessments
• Access controls and authentication mechanisms
• Secure payment processing through PCI-DSS compliant gateways
• Regular backups and disaster recovery procedures

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

Typical retention periods:

• Account Information: Until you request deletion or account closure
• Order History: 7 years for tax and accounting purposes
• Marketing Communications: Until you unsubscribe
• Website Logs: 12-24 months

8. Your Privacy Rights

You have certain rights regarding your personal information:

8.1 Access and Portability

You have the right to request a copy of the personal information we hold about you and receive it in a structured, commonly used format.

8.2 Correction

You have the right to request correction of any inaccurate or incomplete personal information.

8.3 Deletion

You have the right to request deletion of your personal information, subject to certain legal exceptions (e.g., order history for tax purposes).

8.4 Opt-Out of Marketing

You can opt-out of receiving marketing emails by clicking the "unsubscribe" link in any promotional email or by contacting us directly.

8.5 Withdraw Consent

Where we rely on your consent to process your information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at support@ensilkcreation.com

9. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information.

11. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using our services, you consent to the transfer of your information to India and other countries where we operate.

11A. GDPR Compliance (EU/UK Customers)

If you are located in the European Union (EU) or United Kingdom (UK), you have additional rights under the General Data Protection Regulation (GDPR):

11A.1 Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract Performance: To fulfill orders and provide services you have requested
• Legal Obligation: To comply with legal and regulatory requirements
• Legitimate Interests: To improve our services, prevent fraud, and ensure security
• Consent: For marketing communications and non-essential cookies

11A.2 Additional GDPR Rights

In addition to the rights mentioned in Section 8, EU/UK residents have the right to:

• Right to Object: Object to processing of your personal data for direct marketing or legitimate interests
• Right to Restrict Processing: Request restriction of processing in certain circumstances
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Lodge a Complaint: File a complaint with your local data protection authority

11A.3 Data Protection Officer

For any GDPR-related inquiries, please contact us at support@ensilkcreation.com with the subject line "GDPR Inquiry".

11A.4 International Transfers

When we transfer your personal data outside the EU/UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or adequacy decisions, to protect your data in accordance with GDPR requirements.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our website after any modifications indicates your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

14. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of India. Any disputes arising from this Privacy Policy shall be subject to the exclusive jurisdiction of the courts located in Jaipur, Rajasthan, India.

15. Your Consent

By using our website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.